Diana Price

Diana Price

I tell stories that empower people to be well and organizations to do good work in the world.

In the Works •

In the Works | Education for All: Building Branching Minds

Maya Gat took the initial steps to found an EdTech company while on parental leave from her teaching job. “With no belief that it would actually go anywhere, I wrote my submission for a grant from a business incubator at four in the morning, while nursing my kid, using my one free hand to answer their questions with my smartphone,” she said. The application did, in fact, go somewhere: Maya won the no-strings-attached prize of $20,000 — half the yearly salary she was earning as a classroom teache

CreativeMornings Builds Connection on a Global Scale | In the Works

An inside look at how designer Tina Roth Eisenberg has grown a global network of creatives who are as committed to kindness as they are to their crafts. Designer and entrepreneur Tina Roth Eisenberg keeps a drawer filled with confetti in her office. The unedited transcript of our conversation included 20 instances of the word “magic” and 14 of “magical.” As we spoke for almost an hour on Zoom, she leaned into the conversation — literally leaning forward toward the screen during our interview —

Why a Founder’s Commitment Must Drive DE&I | In the Works

Creating an environment where team members feel safe, seen, and empowered to grow and advance in their careers starts with you. Supporting, developing, and advancing employees with historically marginalized identities calls for reflection and resolve from the top. As a founder, the responsibility of leading diversity, equity, and inclusion (DE&I) work in your business is embedded in your role. That doesn’t mean you won’t build a team around you to help create a strategy and operationalize this
In the Works •

Leading Through Loss: Policies That Support Grieving Team Members | In the Works

Breaking through that discomfort to acknowledge the experience of individual loss and to support teams through collective grief is, in large part, a founder’s responsibility. “Founders have a lot of power to identify and set values in this area, and employees’ expectations are changing rapidly in terms of the support they want from a company and a leader,” Nikki said. When a leader doesn’t step up to acknowledge and support a team through grief, said Katherine Manning, author of The Empathetic

Shifting the shape of the outdoor industry

The co-founders of alder apparel are making the outdoors more welcoming for everybody — and every body type. What did your last outdoor experience look like? A multi-day trek through steep mountain terrain? A 50-mile trail run? Navigating a whitewater expedition in the rainforest? Mountain biking the steep, slick terrain of the Utah desert? No? Don’t worry. You’re not alone. While the outdoor industry would have you believe that all the fit folks showing up in so many marketing campaigns for cl

Kathryn Finney Wants Everyone to Win | In the Works

When Kathryn Finney and I connected for our interview, she had just come from another meeting, and she had a few things on her mind. It was the second week of January, and we were in the midst of another surge of the pandemic. Public schools in Chicago, where she lives with her husband and son, had only recently reopened after teacher strikes. I think it’s pretty safe to say that the global vibe was, well, intense. When I asked how she was feeling — as a founder, investor, and human being — in t

Prioritizing Mental Health at TestBox | In the Works

In May 2022, Sam Senior, co-founder and CEO of TestBox shared a personal post and related video on LinkedIn. In the opening two lines of the post, you can almost hear the deep breath and the pause required for the transparency that followed. Sam wrote: “Despite recording a video about my mental health journey for others to share, it's strangely anxiety-inducing to share it directly myself. Here goes: I had a fairly rough childhood, and I've been working through it in therapy for the last 2.5 yea

Only Women in the Room | In the Works

Tired of seeing so few women-founded companies funded by venture capital, The Artemis Fund is leading the charge to get more money in the hands of women founders. When Leslie Goldman Tepper, co-founder and managing partner at The Artemis Fund, began angel investing, she noticed that the rooms she was stepping into felt strangely familiar — and not in a good way. Having spent her career to that point in corporate settings, first as an in-house counsel for several large corporations and then as a

Sheena Allen’s Plan to Revolutionize Banking | In the Works

From small-town Mississippi to Silicon Valley and beyond, the CapWay founder is challenging our financial systems and helping more communities build generational wealth. In case I had any question about the bold purpose behind fintech company CapWay, founder and CEO Sheena Allen spelled it out for me — on her sweatshirt — when we connected for our interview: Generational Wealth. “That’s our big, overarching goal — our North Star,” she said. “We want to create an inclusive, holistic financial sy

Uncommon Goods strives for better, not bigger | In the Works

Learning what it means to live your values When Dave describes the values and life experiences that not only prompted him to launch a company but also shaped his leadership style, he credits his parents. “They weren’t saints, but they really lived their values, and I saw that every day,” Dave said. His mom, a social worker and activist, advocated on behalf of low-income elderly folks and fought for the rights of other marginalized communities. “She definitely forged a strong sense of right an
Help Scout •

Space and Support Help Working Parents Thrive | Help Scout

Ask a working parent what their “work-life balance” looks like, and you might just get an eye roll in response. The fact is that for many working parents, the experience of raising kids and growing a career can feel like a wild teeter-totter ride most of the time. As we emerge from the intensity of the pandemic, which magnified the competing demands that families face, there’s a lot of talk around a better way. What if instead of forever shuffling and shifting to balance the loads, employers su
Help Scout •

4 Steps Toward Building a Culture That's Aligned with Company Values | Help Scout

When leaders and teams are aligned around the core principles that guide how a business should grow and impact the world, daily work is more efficient, fulfilling, and fun. And, ideally, that shared commitment creates a culture that helps folks feel engaged and empowered. But while the idea of building a culture around values is awesome, it’s not always clear how companies actually make this happen. Is there a secret formula? Not so much. Developing a culture that reflects your company values i

How to Build a Healthy Co-founder Relationship That Lasts | In the Works

When Myra Castañeda-Selva was earning her master’s degree in marriage and family counseling at Northwestern University, her husband, Jorge, was co-founding a company with a good friend. Myra would study and counsel couples and families at the clinic during the day and then return home at night to hear Jorge describe his experiences and those of other founders in the startup community. Early on, Myra recognized many parallels between the relational issues that co-founders were navigating and tho
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